Well, you know that things are going somewhere when Amazon jumps into the fray.

Today I got a notice regarding Amazon’s new Unbox Video service.  Movies & TV shows downloaded to your computer.  Skip the DVD altogether.  You can download and own the fully digital version, without having to have the standard storage media (the DVD).

Interestingly enough, their selection feels familiar.  What do I mean?  Take a look at the ITunes Store.  Then look at the Amazon Unbox Video store.  Hmmm…

In addition to purchasing video, you can also rent movies.  I have yet to try this feature, but it is there.  Now it’s getting interesting.  One thing when small startups get into a market.  A whole other when some of the big names of the net really get into it.

How long before your local Blockbuster starts feeling the pinch?