Going public is hard to do
After a great day of rest and family visits I’m sitting down at the computer again. This time, instead of pouring over copy from my book, or pondering web site layout, I’m now trying to figure out how to market “The Digital RV.”
While this past weekend’s initial response to the book & site were both terrific, there are still many more people to reach. Sure, many RV owners use the Internet to research their rigs, chat with other RV enthusiasts, and check in to some of the most popular travel forums on the web. But there are many RV owners who don’t use the web, and they’re the folks the book could really help. So, now I sit down and figure out how to reach them!
I’ve had some great suggestions from friends & recent visitors to the site. Thanks to everyone for all the e-mail contacts over the weekend. If I haven’t gotten back to you yet, I will. Just sorting through a very full inbox!
So far I’ve started looking into print advertising and other web sites that cater to RV owners. One of the best suggestions I’ve received so far was to contact the RVTravel.com website. Not only do they have an informative news letter, but they also have an online RV Bookstore. That would be a great place to begin.
While you might think this all isn’t too relevant to readers, think again. You’re reading about this on a blog, which is an interesting an easy way to use the Internet to reach many people. And what I’m writing about is a book that has been created with digital technology, and is published through an online “print on demand” publisher. If that doesn’t give you a few ideas about how powerful digital technology can be for you while on the road I don’t know what will.
I’ll be looking forward to getting back on the road this spring, and updating the site from the road. If you’re curious to see how well digital technology works from the road, go check out Rich Luhr’s Tour of America. Blog updates, magazine management, and more are being accomplished while travelling the country, and it’s all happening right now!
on the marketing of the book… when I visited the LuLu site and did a search for “RVing”, a number of books came up first which had nothing to do with RVs or camping - I had to scroll down before I found yours - Perhaps if LuLu could improve their search machine it would be easier to find your book. Thanks for the know how!
Comment on December 26, 2005 @ 10:00 am